Honoring Our Legacy, Building Our Future: The Next Chapter for PRO Services

At PRO Services, we’ve always been about more than just getting the job done — we’re about doing it right, every time. For nearly four decades, our commitment to safety, integrity, pride and teamwork has earned us the trust of our customers across Michigan, the Midwest region, and beyond.

Over the last several years, we’ve grown fast — taking on bigger projects, delivering broader services and becoming an even stronger partner to our customers. With that growth came a realization: the way we present ourselves to the world needed to reflect the company we are today — and the one we’re building for tomorrow.

That’s why we’re excited to introduce our refreshed brand, modernized logo, sharpened messaging and a brand-new website. These updates aren’t just a new coat of paint — they’re a clearer, more powerful way to show the world who we are, what we do and why it matters. They also help us better communicate something that has been true since day one: PRO is, and always will be, a people-first company. Our customers, our employees and our partners are at the heart of every decision we make, and our new brand makes that commitment more visible than ever.

Why the Change?

Our customers know us as the team that gets it done — no shortcuts, no excuses. Excellence without exception. But for those who don’t know us yet, we want to make it immediately clear how PRO Services can solve the toughest challenges — and how deeply we value the people we work with and for.

Working with the Highland Group, we reimagined our visual identity and messaging to match our reputation — strong, capable, and grounded in genuine relationships. The goal was simple: make it easier for customers, employees, and partners to understand exactly how PRO can help them succeed, while showing them that they’ll always be treated like part of the PRO family.

Three Divisions. One Standard of Excellence.

We’ve restructured our services into three clear divisions that speak directly to our customers’ needs:

• Projects – From facility upgrades to complex installations, we deliver capital improvements with precision, accountability and efficiency.
• Maintenance – Proactive and ongoing support to keep your operations safe, efficient and running without interruption.
• Workforce – Skilled tradespeople, ready to step in and support your team from day one.

Whether you need help managing a multi-phase upgrade, keeping critical systems operational or filling a short-term labor gap, you’ll know exactly how PRO can deliver world-class results.

A Visual Identity Built for Strength, Momentum, and Connection

Our new look is bold, confident, and deeply rooted in our heritage.

• Deep Navy Blue remains our core color — representing professionalism, trust and our proud American roots.
• The “P” Logo resembles a flag in motion — a symbol of momentum, purpose and pride.
• Clean, Structured Design mirrors the way we approach our work: disciplined, precise and reliable.

While the design reflects our technical strength, it also creates a warmer, more approachable platform for sharing the stories of our people — from the skilled trades professionals who bring projects to life to the customers who trust us as a long-term partner.

Messaging That Sounds Like Us

We’ve updated the way we talk about PRO Services to reflect the people who make us who we are — hardworking, experienced and committed.

We are defined by:

• World-Class Performance – Energy, discipline, and attention to detail on every job.
• Battle-Tested Expertise – Hard-earned knowledge, proven under pressure.
• A Legacy of Partnership – Long-term relationships built on trust, accountability and shared success.

Our people-first culture means we measure success not only by the quality of the work, but also by the quality of the relationships we build along the way.

A Website That Works for You

Our new website is designed with our customers, future team members and community in mind:

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• Easy-to-navigate overviews of Projects, Maintenance, and Workforce services
• Real-world case studies and project highlights featuring our teams in action
• Quick ways to connect with our people and start a conversation
• A streamlined careers section for those ready to join the PRO team
• A mobile-friendly design that works wherever you are

Looking Ahead

This brand evolution is about more than visuals — it’s about matching the way we show up in the market to the way we’ve always shown up for our customers and our team: with focus, strength and a commitment to the job right with a relentless commitment to our people-first approach.

We’re proud of where we’ve been, excited about where we’re going and ready to keep building — together.

Explore our new website, follow us on social channels and see what’s next for PRO Services.